Lion Brand has answered the call of knitters worldwide. This was (and now IS) one of my favorite yarns to knit. It's very easy to take care of, and I loved the choice of colors, which used to be a bunch of primary colors. Check out the new colors. I hope they intend to bring back the classic colors as well as these new ones. I'm really only digging the lime, charcoal, and terracotta. Oh, boy.